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Fashion Shoot

Published/Aired: 
August 2011
Description: 

During one week, 29 August -- 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. Log onto Ariel's Facebook page -- www.facebook.com/arielsverige -- and you can win clothes by controlling a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift.

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Adam Kerj
Art Directors: Gustav Egerstedt, Lisa Engardt
Copywriter: Petter Dixelius
Other credits: Erik Hiort af Ornäs
Production company: B-Reel
Event production: Atomgruppen

Comments (8)

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Highest Rated

Phil Indeblanc's picture
Phil Indeblanc
Activity Score 50

At least someone's economy is doing good enough for such creative projects. I love it! The kicker.......AND they will mail you the shirt to keep!! Looks like Ariel can claim the fame in a strong economy.

morse's picture
morse
Activity Score 17364

This is fun!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43349

real fun...

dbor's picture
dbor
Activity Score 1455

Ariel – we can throw a lot of money down the drain!

Glut's picture
Glut
Activity Score 3937

what a waste of money, energy, time, etc, etc

valde's picture
valde
Activity Score 2

Great stuff!!

Chris Ogunlowo's picture
Chris Ogunlowo
Activity Score 7

Brilliant.

ABBI89's picture
ABBI89
Activity Score 17

this is so cool!

Phil Indeblanc's picture
Phil Indeblanc
Activity Score 50

At least someone's economy is doing good enough for such creative projects. I love it! The kicker.......AND they will mail you the shirt to keep!! Looks like Ariel can claim the fame in a strong economy.

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