Ariel: Fashion Shoot

During one week, 29 August -- 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. Log onto Ariel's Facebook page -- -- and you can win clothes by controlling a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift.

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Adam Kerj
Art Directors: Gustav Egerstedt, Lisa Engardt
Copywriter: Petter Dixelius
Other credits: Erik Hiort af Ornäs
Production company: B-Reel
Event production: Atomgruppen
Published: August 2011


morse's picture
16413 pencils

This is fun!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
32418 pencils

real fun...

dbor's picture
1455 pencils

Ariel – we can throw a lot of money down the drain!

Glut's picture
3947 pencils

what a waste of money, energy, time, etc, etc

valde's picture
2 pencils

Great stuff!!

Chris Ogunlowo's picture
Chris Ogunlowo
7 pencils


ABBI89's picture
17 pencils

this is so cool!

Phil Indeblanc's picture
Phil Indeblanc
50 pencils

At least someone's economy is doing good enough for such creative projects. I love it! The kicker.......AND they will mail you the shirt to keep!! Looks like Ariel can claim the fame in a strong economy.

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