Area: Spreadsheet the love

McCann Helsinki might have done the impossible: Turned Excel into a vehicle for romance. An interesting campaign for client Area Business Travel Agent wanted to speak straight to the cost-driven corporate account in charge of deciding how employees would travel.

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Graphic designers: Kim Takala, Piia Seppälä, Joni Lyytikäinen
Web development: Heikki Lehto, Karolina Hurmerinta
Client director: Petteri Lillberg
Agency producer: Niina Huttunen, Yrjö Haavisto
Production Company: Anima Boutique

March 2012


Tilbin Thambi's picture
Tilbin Thambi
189 pencils

Excel-ent :)

Wordfruit's picture
1023 pencils

To draw people in, I wonder if a more character-driven story might work better.

I find the characters in this fairly character-less.

kleenex's picture
40296 pencils

hahahahaha great idea.

Brad_US's picture
128 pencils

Have you guys ever seen the AC/DC Excel Music video? It was actual Excel file that was a music video. Compared to this, that was great. This has nothing to do with the insight that people who book flights use Excel. The Excel is in the background and there's an animation on the top.
Or did you guys send this as an Excel file?

EZMartinez's picture
45 pencils

Nicely done!

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