APR (Rehabilitation Society from Paraná): Contrast, Stairs

Climbing stairs.
Hard to read? It’s tough when something simple becomes so hard, isn’t?
October 11th, National Disabled Person Day

Advertising Agency: Guarda(Chuva), Curitiba, Brazil
Creative Director: Carlos Mallmann
Art Director: Giancarlo Blanco
Copywriter: Lucas Titon
Published: October 2012

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2 comments

fractalrene's picture
fractalrene
1506 pencils

I like the striking combination of colors (in most of the ads) and general idea. don't know if this is the best execution.
the copy might be stronger as a direct line, like an answer to the opening question, besides, two questions in the copy is too much.

jponino's picture
jponino
601 pencils

very same insight than an other ad from few days ago..

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