APR: Contrast, Elevator

Pressing the highest button in the elevator.
Hard to read? It’s tough when something simple becomes so hard, isn’t?
October 11th, National Disabled Person Day

Advertising Agency: Guarda(Chuva), Curitiba, Brazil
Creative Director: Carlos Mallmann
Art Director: Giancarlo Blanco
Copywriter: Lucas Titon

October 2012

1 comment

IvanNg's picture
4 pencils

oh my.. pressing the highest butt on the elevator.. something simple that is hard to do indeed.

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