00:00
NewerOlder

Apple: Switcher cams

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Creative Director: Jason Sperling
Associate Creative Director: Chuck Monn , Kevin Tenglin
Senior Art Director: Jamie Reilly
Senior Copy Writer: Pete Figel
Agency Producers: Anne Oburgh, R.J. Pomeroy
Interactive Producers: David Simpson, Kathryn Berthume
Interactive Designers: Ryan Conlan, Danny Duran
Production Co: Epoch Films
Director: Phil Morrison
DP: Peter Donahue
Editorial Co: Beast Editing Company, Inc
Editor: Andrew Cahn
Post Co: Company 3
Artist: Brian Robinson

Related videos by Shutterstock

8 comments

sirvan's picture
sirvan
29870 pencils

"Media Arts Lab" sounds like a high school club. And not in a good way.

But this is a good concept and execution.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

apple knows how to do advertising...microsoft don't

blueturtles's picture
blueturtles
235 pencils

sirvan: what's wrong with media arts lab? i'm for it. sounds good, especially when you see TBWA beside it. what's the name of your agency?

guest: microsoft does. they're just not targeting you, probably. apple has better advertising, but that's not enough info to put the microsoft campaign down.

tbwa/media arts lab: cheers! great banner. would love to come across this.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice media

opposite of u's picture
opposite of u
301 pencils

what's it gonna be now whey TBWA lost their creative director responsibe for all apple campaigns?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I find the morale pretty low in Apple's campaigns to be honest, but I guess it does work.

Guest's picture
Guest

Hey! About 8 seconds into the ad, on the right-hand screen, that's me! Just kidding, but I have fallen for the hype and picked up a MacBook Pro 13" last week. It's running Windows 7 64bit in Parallels for the moment so I can access OneNote -- I'm still a PC, but the machine was just too purty to pass up! Guess the advertising *does* work.....

satrianee's picture
satrianee
3748 pencils

it won't be fare to criticize this one... big fan of mac ads. especially this series

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments