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Apple: Stroke alert

Advertising School: Westerdals School of Communication, Oslo, Norway
Art Director: Pia Ølstad
Copywriter: Sveinung Arnestad
Published: April 2013

3 comments

jillefski's picture
jillefski
114 pencils

You're either having a heart attack or you're drunk, or your kid is just playing with your phone… In my opinion, I don't think it would work.

I believe that you should review your video case: it took a more than one minute to get to the idea. Take a look as these two great examples (obviously on a different level):

https://www.youtube.com/watch?v=UTRyiyXz5eo

https://www.youtube.com/watch?v=k5776HPNeHA

They tell the idea in less than 30 sec., after, as the audience is already engaged, they take the rest of the time to explain it.

Just one last thing: with so much text the case becomes incredibly boring.

Great thinking and effort, keep up the good work!

Pete R.'s picture
Pete R.
1959 pencils

I don't think it will work, but if it does great idea.

Agree with jillefski, too long!

Art & Illustration

kleenex's picture
kleenex
32968 pencils

nice idea, but I think the drunk texting is just the same as other problems of stroke right...

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