Apple: New York Times Quote
Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Art Director: Chuck Monn
Copywriter: Alicia Dotter
Lead Interactive Designer: Ryan Conlan
Agency Broadcast Producers: Hank Zakroff, Perrin Rausch
Agency Interactive Producers: Zach Leary, Joannah Bryan
Production Co.: Epoch FIlms
Director: Phil Morrison
DP: Mott Hupfel
Editorial Co.: Mad River Post
Editor: Val Thrasher
Post Co.: Company 3
Scott Johnson, Stefan Sonnenfeld




Comments
This is not TV! This is the reproduction of an online banner on the NYT website.
i saw this live when i visited the site the other morning.
nicely done.
I saw this on cnet.com the other day and I was blown away!
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as a banner is great
:: aRs ::
wow, wow, wow and wow! that's so brilliant!
Great online ad!!! You have to post more...
[BrettHeart™]
http://brettheart.blogspot.com
[BrettHeart™]
Nice!
Haha the first time I saw this was when I was actually on the NY Times website. Very impressive and very Apple-like resourcefulness of space.
This is brilliant! I laughed out loud! :)
Why does mac have to do that? I mean, really? Its a very nice concept indeed but to gain good marketing by deliberately insinuating an ad with a rival company is not a good idea for a very respected company like mac? Leading in the market or is it just Insecurities? I have a mac my self, but it does not absolve mac with other competitors of their services with this kind of ads.
You cant identify a fact and an opinion in this kind of ads...and its misleading.
However, concept-wise and the way they incorporate those two different panels is really impressive.
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