Apple: New York Times Quote

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Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Art Director: Chuck Monn
Copywriter: Alicia Dotter
Lead Interactive Designer: Ryan Conlan
Agency Broadcast Producers: Hank Zakroff, Perrin Rausch
Agency Interactive Producers: Zach Leary, Joannah Bryan

Production Co.: Epoch FIlms
Director: Phil Morrison
DP: Mott Hupfel

Editorial Co.: Mad River Post
Editor: Val Thrasher

Post Co.: Company 3
Scott Johnson, Stefan Sonnenfeld

Your rating: None Average: 8.6 (43 votes)

Comments

ivan's picture
Submitted by ivan on Mon, 2008-01-21 13:34.

This is not TV! This is the reproduction of an online banner on the NYT website.

Submitted by coronam on Mon, 2008-01-21 15:00.

i saw this live when i visited the site the other morning.
nicely done.

Submitted by crump on Mon, 2008-01-21 18:14.

I saw this on cnet.com the other day and I was blown away!

MattCrump.com
ADCW: Making fun of great ads.

Submitted by ars555 on Mon, 2008-01-21 23:51.

as a banner is great

:: aRs ::

Submitted by troika02 on Tue, 2008-01-22 03:55.

wow, wow, wow and wow! that's so brilliant!

BrettHeart's picture
Submitted by BrettHeart on Tue, 2008-01-22 05:12.

Great online ad!!! You have to post more...

[BrettHeart™]

http://brettheart.blogspot.com

Steven K.'s picture
Submitted by Steven K. on Tue, 2008-01-22 12:38.

Nice!

Submitted by vwray81 on Wed, 2008-01-23 15:10.

Haha the first time I saw this was when I was actually on the NY Times website. Very impressive and very Apple-like resourcefulness of space.

Submitted by clarintaxoxo on Thu, 2008-01-24 22:32.

This is brilliant! I laughed out loud! :)

Submitted by quistilixians on Wed, 2008-07-23 07:01.

Why does mac have to do that? I mean, really? Its a very nice concept indeed but to gain good marketing by deliberately insinuating an ad with a rival company is not a good idea for a very respected company like mac? Leading in the market or is it just Insecurities? I have a mac my self, but it does not absolve mac with other competitors of their services with this kind of ads.

You cant identify a fact and an opinion in this kind of ads...and its misleading.

However, concept-wise and the way they incorporate those two different panels is really impressive.

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