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Apple: New York Times Quote

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Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Art Director: Chuck Monn
Copywriter: Alicia Dotter
Lead Interactive Designer: Ryan Conlan
Agency Broadcast Producers: Hank Zakroff, Perrin Rausch
Agency Interactive Producers: Zach Leary, Joannah Bryan

Production Co.: Epoch FIlms
Director: Phil Morrison
DP: Mott Hupfel

Editorial Co.: Mad River Post
Editor: Val Thrasher

Post Co.: Company 3
Scott Johnson, Stefan Sonnenfeld

Comments

ivan's picture
ivan | Mon, 2008-01-21 13:34

This is not TV! This is the reproduction of an online banner on the NYT website.

coronam's picture 162 pencils
coronam | Mon, 2008-01-21 15:00

i saw this live when i visited the site the other morning.
nicely done.

crump's picture 275 pencils
crump | Mon, 2008-01-21 18:14

I saw this on cnet.com the other day and I was blown away!

Follow @crump on Twitter
mattcrump.com

ars555's picture 16 pencils
ars555 | Mon, 2008-01-21 23:51

as a banner is great

:: aRs ::

troika02's picture 212 pencils
troika02 | Tue, 2008-01-22 03:55

wow, wow, wow and wow! that's so brilliant!

BrettHeart's picture 111 pencils
BrettHeart | Tue, 2008-01-22 05:12

Great online ad!!! You have to post more...

[BrettHeart™]

http://brettheart.blogspot.com

[BrettHeart™]

Steven K.'s picture 12 pencils
Steven K. | Tue, 2008-01-22 12:38

Nice!

vwray81's picture 256 pencils
vwray81 | Wed, 2008-01-23 15:10

Haha the first time I saw this was when I was actually on the NY Times website. Very impressive and very Apple-like resourcefulness of space.

clarintaxoxo's picture 12 pencils
clarintaxoxo | Thu, 2008-01-24 22:32

This is brilliant! I laughed out loud! :)

quistilixians's picture 10 pencils
quistilixians | Wed, 2008-07-23 07:01

Why does mac have to do that? I mean, really? Its a very nice concept indeed but to gain good marketing by deliberately insinuating an ad with a rival company is not a good idea for a very respected company like mac? Leading in the market or is it just Insecurities? I have a mac my self, but it does not absolve mac with other competitors of their services with this kind of ads.

You cant identify a fact and an opinion in this kind of ads...and its misleading.

However, concept-wise and the way they incorporate those two different panels is really impressive.

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