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Apple: New York Times Quote

Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Art Director: Chuck Monn
Copywriter: Alicia Dotter
Lead Interactive Designer: Ryan Conlan
Agency Broadcast Producers: Hank Zakroff, Perrin Rausch
Agency Interactive Producers: Zach Leary, Joannah Bryan

Production Co.: Epoch FIlms
Director: Phil Morrison
DP: Mott Hupfel

Editorial Co.: Mad River Post
Editor: Val Thrasher

Post Co.: Company 3
Scott Johnson, Stefan Sonnenfeld

9 comments

ivan's picture
ivan

This is not TV! This is the reproduction of an online banner on the NYT website.

Ivan Raszl, admin of AotW

coronam's picture
coronam
162 pencils

i saw this live when i visited the site the other morning.
nicely done.

ars555's picture
ars555
16 pencils

as a banner is great

troika02's picture
troika02
212 pencils

wow, wow, wow and wow! that's so brilliant!

BrettHeart's picture
BrettHeart
136 pencils

Great online ad!!! You have to post more...

[BrettHeart™]

http://brettheart.blogspot.com

Steven K.'s picture
Steven K.
12 pencils

Nice!

vwray81's picture
vwray81
256 pencils

Haha the first time I saw this was when I was actually on the NY Times website. Very impressive and very Apple-like resourcefulness of space.

clarintaxoxo's picture
clarintaxoxo
12 pencils

This is brilliant! I laughed out loud! :)

quistilixians's picture
quistilixians
10 pencils

Why does mac have to do that? I mean, really? Its a very nice concept indeed but to gain good marketing by deliberately insinuating an ad with a rival company is not a good idea for a very respected company like mac? Leading in the market or is it just Insecurities? I have a mac my self, but it does not absolve mac with other competitors of their services with this kind of ads.

You cant identify a fact and an opinion in this kind of ads...and its misleading.

However, concept-wise and the way they incorporate those two different panels is really impressive.

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