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Gamma

Agency: 
Published/Aired: 
May 2008
Description: 

Stefan Sonnenfeld, Brian Robinson

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Scott Trattner
Art Director: Demian Oliveira, Jamie Reilly
Agency Producer: Serena Auroux
Assistant Producer: Chrissy Gilmartin
Lead Interactive Designer: Ryan Conlan
Interactive Designer: Jessica Tong
Agency Interactive Producer: Mikette Miller
Production Co: Anonymous Content
Director: Mark Romanek/Logan
DP: John Barr
Editorial Co: Nomad Editing Company, Inc
Editor: Glenn Martin
Animation / Design Co: Logan
Visual Effects Co: Mork & Lys
Lead Compositor: Brandon Sanders
Post Co: CO3

Comments (4)

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Highest Rated

the Pun-isher's picture
the Pun-isher
Activity Score 228

Nah, disappointing...
I dunno if it's just me, but as a consumer of products and advertising I feel that this didn't feel like Apple mantra of "Think Different"
This ad just says"Think the same"

NatalieM's picture
NatalieM
Activity Score 1685

Though very similar to iPod's previous campaign, I'm a sucker for the energy and ability to target a specific market with this spot.

360 grados's picture
360 grados
Activity Score 305

estas siluetas sumado a estos colores generan toda una verdadera sensación.

the Pun-isher's picture
the Pun-isher
Activity Score 228

Nah, disappointing...
I dunno if it's just me, but as a consumer of products and advertising I feel that this didn't feel like Apple mantra of "Think Different"
This ad just says"Think the same"

JGCreative's picture
JGCreative
Activity Score 58

Apple changed there look for a reason. Maybe it's time to change the look of the ad's ?!

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