We were tasked to promote the mobile backup service for Anayou, a digital services company. Instead of talking about losing 'data' and 'contacts' we decided to talk about what losing your mobile really means to most people. No one wants to lose memories, friends or their favorite playlist. The banner plays up a human sense of loss and uses a rewind feature to show how Anayou can help save what matters most when you lose your phone. The banner succeeded in driving registrations for the service and saw a high CTR of 1.65%
Digital advertisment created by TBWA, United Arab Emirates for AnaYou, within the category: Electronics, Technology.
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