Amnesty International: Slow-download films
Example videos:
http://www.youtube.com/watch?v=GvQY6LDPeik
http://www.youtube.com/watch?v=bSiaVge50bI
http://www.youtube.com/watch?v=I1Cr46c10Qs
Advertising Agency: DDB, Budapest, Hungary
Chief Creative Officer: Peter Tordai
Group Creative Heads: Rodrigo Fernandes
Art Directors: Carlos Ramas, Rodrigo Fernandes
Copywriters: Giovanni Pintaude, Zsuzsa Rakosi
Published: October 2010


9 Comments
Brilliant.
That's me!
http://blog.tapuz.co.il/wranger
i second that...
| Everartz |
nice! Right into our faces
Amnesty International made to feel guilty at his target again.
Is it really convincing?
http://adsoftheworld.com/media/online/newland_toyota_schedule
An obvious mechanism, as Natalia points out, but this is really a really smart way of using it, seeding a swathe of videos at once, all with the same message. Nice.
This is really nice work, I hope the videos get people thinking.
Advertising @ chinaSMACK
http://advertising.chinasmack.com
always touchy and great material..
Wow!
my marketing blog (Thai Language): http://jexep.net