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Amnesty International: Slow-download films

Example videos:
http://www.youtube.com/watch?v=GvQY6LDPeik
http://www.youtube.com/watch?v=bSiaVge50bI
http://www.youtube.com/watch?v=I1Cr46c10Qs

Advertising Agency: DDB, Budapest, Hungary
Chief Creative Officer: Peter Tordai
Group Creative Heads: Rodrigo Fernandes
Art Directors: Carlos Ramas, Rodrigo Fernandes
Copywriters: Giovanni Pintaude, Zsuzsa Rakosi
Published: October 2010

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9 comments

TommyO's picture
TommyO
1866 pencils

Brilliant.

everartz's picture
everartz
7589 pencils

i second that...

| Everartz |

Glut's picture
Glut
3947 pencils

nice! Right into our faces

Hiperion's picture
Hiperion
3138 pencils

Amnesty International made to feel guilty at his target again.
Is it really convincing?

CuriousPencil's picture
CuriousPencil
4227 pencils

An obvious mechanism, as Natalia points out, but this is really a really smart way of using it, seeding a swathe of videos at once, all with the same message. Nice.

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

This is really nice work, I hope the videos get people thinking.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Kyput's picture
Kyput
62 pencils

always touchy and great material..

Jexep's picture
Jexep
182 pencils

Wow!

my marketing blog (Thai Language): http://jexep.net

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