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Amnesty International Portugal: Freedom Dictionary

URL: http://www.freedomdictionary.org

Over a year has passed since the beginning of protests in Middle East and North Africa, and severe human rights abuse still endures. There is no respect for freedom of speech. Protesters are being censored by their governments. Internet access is being blocked in these countries. And without words, there can be no revolution. Therefore, to mark a Global Day of Action on Revolutions in Middle East and North Africa, Amnesty International Portugal is giving these protesters a voice, setting their words free and amplifying their message through social media networks. We're launching the Freedom Dictionary project, a collective dictionary that holds 155 thousand words. These words will be set free by people, through the internet.

To take part in this project, just go to www.freedomdictionary.org, choose a word and share using social media networks. The chosen word will bear the name of the person who released it, crediting those who choose to participate. On World Press Freedom Day, 11 copies of the dictionary will be printed and mailed to eleven countries where revolutions are taking place. The names of the people who released the words will also be featured on the printed version. Words that are not released will not be printed in the dictionary, being replaced by a blank space.

Advertising Agency: Torke, Lisbon, Portugal
Chief Creative Officer: André Rabanea
Digital Production Company: Wiz Interactive
Creative Directors: Nuno ‘Ninja’ Mendes, Frederico Roberto
Creative Supervisor: Bob Ferraz
Copywriter: Bob Ferraz
Art Directors: José Sobral, Rui Pica
Art Assistant: Joana Mateus
Developer: Luís Dias
Creative Project Managers: Pedro Patrício, Frederico Ferreira
Editor: Tiago Soares
Music: Kaazim Zareb, Tareeq Sahraawee

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5 comments

chuckieT's picture
chuckieT
680 pencils

So many campaigns these days have case study videos that take too long to get to the point.

soulbearer's picture
soulbearer
207 pencils

This is great!

dsklan's picture
dsklan
1927 pencils

too academic!

jazzringz's picture
jazzringz
104 pencils

Am not sure how that will help the people in that countries!! what this book will ad to the Syrian people whom till today are getting killed!!

kleenex's picture
kleenex
25728 pencils

I agree.

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