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Amnesty International Hungary: 1% donation

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 8.6 (53 votes)

Experience it interactively: http://tribalddb.hu/works/amnesty/index.html

A well-known tagline of Amnesty International was used, and an interactive function was added to dramatize what AI stands for. The idea of this intro-teaser is to look like a video, and to surprise the user to interact with it. Users expecting a video got something more.

Advertising Agency: Tribal DDB Budapest, Hungary
Creative Director: Dezső Nagy
Creative Consultant / Copywriter: Gábor Spielmann
Art Director: Balázs Jekler
Art Director Flash: Dávid Bárdos
Photographer: Rene Mansi
Account Directors: Christoph Hille, André Musalf
Account Manager: Eszter Nagy
Released: March 2009

19 Comments

alexander_bickov's picture 3321 pencils

Beautiful interaction of message with user

mikeelrapido's picture 1943 pencils

Great idea!

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hagemony's picture 347 pencils

thumb. no doubt!

slowrider's picture 641 pencils
7

great

one should not take life so seriously - as one will not come out of it alive.

tirthomitro's picture 2142 pencils

this is awesome

they showed me a picture & i laughed
dignity has never been photographed

shwet's picture 103 pencils

min blowing

shweta

Guest's picture

Great!!

Guest's picture

this is super great!:D didn't look like an ad at all! great job DDB!:)

Guest's picture

Awesome... great idea...

Goblin's picture 409 pencils

I love this!

kgeiger's picture 6569 pencils

Cheers.

janed's picture 100 pencils

simply awesome!!!

Guest's picture

Four thumb !

Guest's picture

wow

Guest's picture

it's AWSOME!!!

thegraphicalsense's picture 38 pencils
8

It's AWESOME!

K.I.D_PUNK's picture 153 pencils
9

GOOD..

Wordnerd's picture 6575 pencils
9

yes, thank you!

raavigeorgian's picture 2444 pencils

brilliant ideas don't need any copy

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