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Amnesty International Hungary: 1% donation

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Your rating: None Average: 8.7 (38 votes)

Experience it interactively: http://tribalddb.hu/works/amnesty/index.html

A well-known tagline of Amnesty International was used, and an interactive function was added to dramatize what AI stands for. The idea of this intro-teaser is to look like a video, and to surprise the user to interact with it. Users expecting a video got something more.

Advertising Agency: Tribal DDB Budapest, Hungary
Creative Director: Dezső Nagy
Creative Consultant / Copywriter: Gábor Spielmann
Art Director: Balázs Jekler
Art Director Flash: Dávid Bárdos
Photographer: Rene Mansi
Account Directors: Christoph Hille, André Musalf
Account Manager: Eszter Nagy
Released: March 2009

Comments

alexander_bickov's picture 1638 pencils

Beautiful interaction of message with user

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

mikeelrapido's picture 859 pencils

Great idea!

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hagemony's picture 270 pencils

thumb. no doubt!

slowrider's picture 516 pencils
7

great

one should not take life so seriously - as one will not come out of it alive.

tirthomitro's picture 1000 pencils

this is awesome

shwet's picture 103 pencils

min blowing

shweta

Guest's picture

Great!!

Guest's picture

this is super great!:D didn't look like an ad at all! great job DDB!:)

Guest's picture

Awesome... great idea...

Goblin's picture 393 pencils

I love this!

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kgeiger's picture 5158 pencils

Cheers.

janed's picture 100 pencils

simply awesome!!!

Guest's picture

Four thumb !

Guest's picture

wow

Guest's picture

it's AWSOME!!!

thegraphicalsense's picture 19 pencils

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