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Amnesty International Hungary: 1% donation

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Your rating: None Average: 8.7 (38 votes)

Experience it interactively: http://tribalddb.hu/works/amnesty/index.html

A well-known tagline of Amnesty International was used, and an interactive function was added to dramatize what AI stands for. The idea of this intro-teaser is to look like a video, and to surprise the user to interact with it. Users expecting a video got something more.

Advertising Agency: Tribal DDB Budapest, Hungary
Creative Director: Dezső Nagy
Creative Consultant / Copywriter: Gábor Spielmann
Art Director: Balázs Jekler
Art Director Flash: Dávid Bárdos
Photographer: Rene Mansi
Account Directors: Christoph Hille, André Musalf
Account Manager: Eszter Nagy
Released: March 2009

Comments

alexander_bickov's picture 1638 pencils
alexander_bickov | Fri, 2009-10-02 02:02

Beautiful interaction of message with user

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

mikeelrapido's picture 859 pencils
mikeelrapido | Fri, 2009-10-02 02:44

Great idea!

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hagemony's picture 270 pencils
hagemony | Fri, 2009-10-02 02:53

thumb. no doubt!

slowrider's picture 516 pencils
slowrider | Fri, 2009-10-02 09:21
7

great

one should not take life so seriously - as one will not come out of it alive.

tirthomitro's picture 1000 pencils
tirthomitro | Fri, 2009-10-02 09:47

this is awesome

shwet's picture 103 pencils
shwet | Fri, 2009-10-02 14:34

min blowing

shweta

Guest's picture
Guest | Sat, 2009-10-03 02:39

Great!!

Guest's picture
Guest | Sun, 2009-10-04 01:33

this is super great!:D didn't look like an ad at all! great job DDB!:)

Guest's picture
Guest | Sun, 2009-10-04 02:22

Awesome... great idea...

Goblin's picture 393 pencils
Goblin | Mon, 2009-10-05 08:47

I love this!

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kgeiger's picture 5158 pencils
kgeiger | Mon, 2009-10-05 09:10

Cheers.

janed's picture 100 pencils
janed | Thu, 2009-10-08 00:11

simply awesome!!!

Guest's picture
Guest | Tue, 2009-10-13 22:14

Four thumb !

Guest's picture
Guest | Fri, 2009-11-06 11:24

wow

Guest's picture
Guest | Fri, 2009-11-20 13:05

it's AWSOME!!!

thegraphicalsense's picture 19 pencils
thegraphicalsense | Fri, 2009-11-20 13:12
8

It's AWESOME!

http://thegraphicalsense.multiply.com/

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