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Amnesty International Hungary: 1% donation

Experience it interactively: http://tribalddb.hu/works/amnesty/index.html

A well-known tagline of Amnesty International was used, and an interactive function was added to dramatize what AI stands for. The idea of this intro-teaser is to look like a video, and to surprise the user to interact with it. Users expecting a video got something more.

Advertising Agency: Tribal DDB Budapest, Hungary
Creative Director: Dezső Nagy
Creative Consultant / Copywriter: Gábor Spielmann
Art Director: Balázs Jekler
Art Director Flash: Dávid Bárdos
Photographer: Rene Mansi
Account Directors: Christoph Hille, André Musalf
Account Manager: Eszter Nagy
Released: March 2009

19 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Beautiful interaction of message with user

mikeelrapido's picture
mikeelrapido
1929 pencils

Great idea!

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hagemony's picture
hagemony
335 pencils

thumb. no doubt!

slowrider's picture
slowrider
648 pencils

great

one should not take life so seriously - as one will not come out of it alive.

tirthomitro's picture
tirthomitro
2742 pencils

this is awesome

they showed me a picture & i laughed
dignity has never been photographed

shwet's picture
shwet
103 pencils

min blowing

shweta

Guest's picture
Guest

Great!!

Guest's picture
Guest

this is super great!:D didn't look like an ad at all! great job DDB!:)

Guest's picture
Guest

Awesome... great idea...

Goblin's picture
Goblin
408 pencils

I love this!

kgeiger's picture
kgeiger
7092 pencils

Cheers.

janed's picture
janed
98 pencils

simply awesome!!!

Guest's picture
Guest

Four thumb !

Guest's picture
Guest

wow

Guest's picture
Guest

it's AWSOME!!!

thegraphicalsense's picture
thegraphicalsense
38 pencils

It's AWESOME!

K.I.D_PUNK's picture
K.I.D_PUNK
151 pencils

GOOD..

Wordnerd's picture
Wordnerd
6662 pencils

yes, thank you!

raavigeorgian's picture
raavigeorgian
2444 pencils

brilliant ideas don't need any copy

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