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Amnesty International: Bulletproof

URL: http://bulletproof.amnesty.fr/en.html

La Chose, Paris created this new game to help raise money for Amnesty International. "Bulletproof" challenges players to stop bullets from hitting a man sentenced to death. The game is available in 5 languages for $.99 in the app store. By purchasing this game, you help amnesty remains independant, and you make your iphone bulletproof. On http://bulletproof.amnesty.fr/en.html people can watch the trailer, download the game, check the number of downloads (updated every week) and comment the campaign on Facebook.

Advertising Agency: La Chose, Paris, France
Creative Director: Pascal Grégoire
Art Director: Guillaume Ganty
Copywriter: Victor Sidoroff
Account manager: Mickael Krikorian
Agency producers: Nicolas Buisset, Maeva Caron
PR: Barka Zerouali
Game Studio: Mobigame
Game developers: David Papazian, Matthieu Malot
Film production company: Wanda
Director: Wilfrid Brimo
Producer: Claude Fayolle
Published: April 2011

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3 comments

Prof's picture
Prof
1453 pencils

this is what happens when La Chose does something TBWA should have done. plus it has been done before...a lion and way better.

Quite really.

dadada's picture
dadada
1719 pencils

not bad.

Everybody is creative, be yourself.

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