12 comments

el d1eg0's picture
433 pencils
el d1eg0Wednesday, January 25, 2012 - 15:10

I hope you can develop it.

Lammbock's picture
5 pencils
LammbockThursday, January 26, 2012 - 05:21

Hope it's a mistake from you guys, because it's already done.
http://vimeo.com/34657455

nonsense2's picture
2 pencils
nonsense2Thursday, January 26, 2012 - 05:34

@Lammbock

only if you call being done; an entirely different concept, one that is also completely unrealistic I might add.
The only two things those concepts have in common is that they where made for amnesty and on first person shooter games.

You should not be so quick to call a foul.

Lammbock's picture
5 pencils
LammbockThursday, January 26, 2012 - 05:47

don't give me wrong.. it just looks a bit the same. ahh well maybe you're right.

fake spotter's picture
4 pencils
fake spotterThursday, January 26, 2012 - 06:31

@Lammbock @nonsense2

It's interesting because the file is replaced from that vimeo account. It's replaced one hour ago. You can see it on his vimeo account.
I hope it's a mistake from Philip Hovensjö! http://vimeo.com/35681579

henito's picture
521 pencils
henitoThursday, January 26, 2012 - 07:54

so you kill others in order to rescue a victim, do I get that right?
not very amnesty like to me ...

maesepedro's picture
87 pencils
maesepedroThursday, March 1, 2012 - 06:30

Totally agree henito.
Applaud Amnesty for (presumably) trying to reach a new audience. But come on, how can the world's leading human rights charity use this as an analogy for what they do?? Is misleading and damaging to their cause.

kleenex's picture
15900 pencils
kleenexThursday, January 26, 2012 - 13:23

Nice idea by Amnesty International.

AlexPinedaD's picture
5 pencils
AlexPinedaDThursday, January 26, 2012 - 17:17

Take a look: In 2008 by LeoBurnett Colombia http://adsoftheworld.com/media/online/red_cross_colombia_game In 2012 http://vimeo.com/35681579 and http://adsoftheworld.com/media/online/amnesty_international_amnesty_re... ¿? !

Alex Pineda
DDB Colombia

mark3r's picture
1848 pencils
mark3rFriday, January 27, 2012 - 15:46

Bravo.

:::MARK3R:::

Daland's picture
142 pencils
DalandSunday, February 26, 2012 - 10:33

The Philip Hovensjö version on does seem more amnesty-ish. However, the Call of Duty version generates money and won't irritate the gamers as much. This will hopefully activate the gamers in an constructive way.

Ads campaigns from public interest organizations are usually shocking and confronting to create awareness so I think this is a refreshing change to the usual horrorflick of humanity's cruelty.

AnyoneCan's picture
12 pencils
AnyoneCanMonday, July 9, 2012 - 06:25

Am I the only one thinking this is just 40% of our work?

As in, just like for Donate a Word with Google, every one had that idea...

I don't like the fact that this is put on Adsoftheworld... Supposedly, I should only see "sold" ideas. Every creative that works in an agency knows that selling the idea is the hard part...

So either create AdsoftheworldSTUDENTSWORKS.com or just stop posting that. It makes it look like it was sold and done. Which is totally not the case...

Don't get me wrong, it's a good idea. (felt like it needed to be said)

But wait, besides students and angry-not-hired-creatives, who goes on AotW these days??? :-)