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Amnesty International: Amnesty Rescue, Call Of Duty MOD

Advertising Agency: Strange Day, Netherlands
Creatives: Stefan Rijsmus, Tayfun Sarier, Felix Hoffmann

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12 comments

el d1eg0's picture
el d1eg0
588 pencils

I hope you can develop it.

Lammbock's picture
Lammbock
5 pencils

Hope it's a mistake from you guys, because it's already done.
http://vimeo.com/34657455

nonsense2's picture
nonsense2
2 pencils

@Lammbock

only if you call being done; an entirely different concept, one that is also completely unrealistic I might add.
The only two things those concepts have in common is that they where made for amnesty and on first person shooter games.

You should not be so quick to call a foul.

Lammbock's picture
Lammbock
5 pencils

don't give me wrong.. it just looks a bit the same. ahh well maybe you're right.

fake spotter's picture
fake spotter
4 pencils

@Lammbock @nonsense2

It's interesting because the file is replaced from that vimeo account. It's replaced one hour ago. You can see it on his vimeo account.
I hope it's a mistake from Philip Hovensjö! http://vimeo.com/35681579

henito's picture
henito
557 pencils

so you kill others in order to rescue a victim, do I get that right?
not very amnesty like to me ...

maesepedro's picture
maesepedro
90 pencils

Totally agree henito.
Applaud Amnesty for (presumably) trying to reach a new audience. But come on, how can the world's leading human rights charity use this as an analogy for what they do?? Is misleading and damaging to their cause.

kleenex's picture
kleenex
26352 pencils

Nice idea by Amnesty International.

AlexPinedaD's picture
AlexPinedaD
5 pencils

Alex Pineda
DDB Colombia

mark3r's picture
mark3r
1940 pencils

Bravo.

:::MARK3R:::

Daland's picture
Daland
140 pencils

The Philip Hovensjö version on does seem more amnesty-ish. However, the Call of Duty version generates money and won't irritate the gamers as much. This will hopefully activate the gamers in an constructive way.

Ads campaigns from public interest organizations are usually shocking and confronting to create awareness so I think this is a refreshing change to the usual horrorflick of humanity's cruelty.

AnyoneCan's picture
AnyoneCan
12 pencils

Am I the only one thinking this is just 40% of our work?

As in, just like for Donate a Word with Google, every one had that idea...

I don't like the fact that this is put on Adsoftheworld... Supposedly, I should only see "sold" ideas. Every creative that works in an agency knows that selling the idea is the hard part...

So either create AdsoftheworldSTUDENTSWORKS.com or just stop posting that. It makes it look like it was sold and done. Which is totally not the case...

Don't get me wrong, it's a good idea. (felt like it needed to be said)

But wait, besides students and angry-not-hired-creatives, who goes on AotW these days??? :-)

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