Experience it interactively: http://tribalddb.hu/works/amnesty/index.html
A well-known tagline of Amnesty International was used, and an interactive function was added to dramatize what AI stands for. The idea of this intro-teaser is to look like a video, and to surprise the user to interact with it. Users expecting a video got something more.
Digital advertisment created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.
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