American Social Health Association: Dangers of Chlamydia

Check out the facebook application: http://apps.facebook.com/morphmonkey

Anyone on Facebook can take part in the campaign by simply downloading the MorphMonkey application and clicking the “Make a Love Child” tab.

Users are allowed to continue making love children whilst having the disease. However a twist comes at the end of 8 weeks, when they find that they are temporarily unable to make any more children, as their untreated case of Chlamydia has of course made them infertile.

The application does absolutely no harm to computers and is not a virus. Facebook has plenty of applications that can be downloaded every day but rarely are they used in a stunt like this.

Advertising Agency: Duval Guillaume, New York, USA
Art Director: Joao Medeiros
Copywriter: Alex Goulart

2 comments

ivan's picture
ivan

It looks like facebook is hot among agencies. Just yesterday I posted about another facebook app: http://adsoftheworld.com/media/online/niptuck_facebook_application

Ivan Raszl, admin of AotW

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

8 weeks long. there will certainly be a lot of people who will stop using the app by that time.

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