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American Express: The Young Professionals Project

American Express Israel is promoting The Young Professionals Project — a nourishing environment for young business talents — and chose to focus and guide nine young professionals for a year providing them with diverse and valuable professional guidance as well as a variety of tools and offers that will help bring them to their full potential. The launching of the campaign started with a music clip in collaboration with TYP – an Israeli electro pop band made up of producer Johnny Goldstein and singer/songwriter/producer Ivry Lider.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Executive Creative Director / Deputy CEO:Yoram Levi
VP Creative Director: Nadav Pressman
Creative Director: Tomer Gidron
Art Director: Tom Zakai
Copywriter: Liron Cohen
VP Digital: Maayan Tirangel
Digital Creative Director : Asaf Lupo
VP Planning: David Kosmin
Senior Planner: Guy Gordon
VP Production : Dorit Gvili
Production Manager: Gali Starkman
VP Group Account Head: Maya Salomon
Account Supervisor: Lia Gat
Account Executive: Sharon Zeevi
Production Company: Periscope
Director: Vania Heymann
Media: Yoav Tzuker, Ori Michael, Sivan Ramati / Zenit Digital
Traffic: Ronit Doanis
Director Of Photography: Moshe Mishal

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6 comments

DesignDine's picture
DesignDine
1304 pencils

Amazed!! Really really amazed!

kleenex's picture
kleenex
25488 pencils

great product value, BUTTT why is one man dressed in womens clothing???

ItMatters's picture
ItMatters
2171 pencils

Like the song.

ignitionspark's picture
ignitionspark
212 pencils

The song itself amazing!!!

feysal's picture
feysal
2140 pencils

i like it but yeah why is one dressed as a woman?...no young woman professionals?

groovy baby!

VampAd's picture
VampAd
1153 pencils

Beautiful.

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