American Express: Map My Summer
If you’ve ever wondered, ‘What does an Australian Summer really look like? Well the Monkeys encouraged people to upload videos that capture their summer experience and their clips populate a blank map forming an abstract representation of Australia. Site visitors are able to browse the map and content through an interface which segments the video-data into color-coded categories. They even extended the best season of the year so you can get involved. The experiment wrapped at the end of March.
Advertising Agency: Three Drunk Monkeys, Australia