American Express: Map My Summer

URL: http://www.youtube.com/mapmysummer

If you’ve ever wondered, ‘What does an Australian Summer really look like? Well the Monkeys encouraged people to upload videos that capture their summer experience and their clips populate a blank map forming an abstract representation of Australia. Site visitors are able to browse the map and content through an interface which segments the video-data into color-coded categories. They even extended the best season of the year so you can get involved. The experiment wrapped at the end of March.

Advertising Agency: Three Drunk Monkeys, Australia