ALS: Hair
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Advertising Agency: Lowe Roche, Toronto, Canada
Chief Creative Officer: Geoffrey Roche
Associate Creative Director: Sean Ohlenkamp
Writer: Rob Sturch
Technical Director: Nery Orellana
Producer: Brie Gowans
Account Supervisor: Rachel Selwood
Production Company: Hard Citizen
Executive Producer: Jacinte Faria
Production Company: Secret Location
Executive Producer: James Milward
Creative Directors: Secret Location: Pietro Gagliano
Technical Director: Ryan Andal
Project Manager: Noora Abu Eitah
Art Director, Secret Location: John Kumahara
Lead Developer: John Callaghan
Motion Graphics Artist: Steve Miller
Director of Photography: Robert Brunton


33 Comments
The campaign is stunning in its simplicity and aching details.
great!!!!!
nice
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Creativity!
freakart.lv | Twitter
Path-breaking online creative. SIMPLY BRILLIANT.
The sudden cessation of stupidity- Advertising.
very detailed for a banner, works well
adsactly! | Today's finest ad @ Pièce de Pub du Jour on Facebook and @ Pubdujour on Twitter
Amazing!
Amazing!!! good work
Amazing technology and good idea.
http://jackmancer.com/
http://twitter.com/jackmancer/
Well done, especially for a banner. It does remind me of this very cool website: http://eu.wrangler.com/bluebell/#/collection/0
This is the coolest of the 3! it' ll be great if you could comb her hair any way you wanted not just the 3 stokes!
Brilliant use of technology.
BRILLIANT
Bravo... excellent
Wow, awesome way to create awareness.
great.... work.....!
superb ........ excellent work
oh my god..simple and eefective
yep, yep!
What a good work
congratulations, guys.
Simple and effective :)
It is one superb idea. Lovely work, well done.
Mohinder Pal Singh
e-mail: mohinder@asiemik.com
www.asiemik.com
very well done, great impact.
it feels like a punch in the gut! well done!
have a nice day
Just amazing.
simply great..
Wow! Impact! hard hitting! reality! emotion! Fantastic!
Absolutely the best use of interactive technology I have seen yet! Supremely inspiring.
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
WOW really impressive~
SUPER :)
Awesome!!!!
Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P
i like it veery much it is very creative :)
:)
scared me a bit! Amazing! haha
wow, have y'all ever noticed how something so simple can engage us so well if it's 100% interactive?