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Allianz: I Like France

Digital integrated operation during the Olympic Games 2012. The idea was to connect all the fans, who stayed in France during the event, with the French Olympic Team. A Facebook application let them send their written and oral cheers. All the supports were broadcasted on a giant screen and via the technology AudioSpotlight in London.

Advertising Agency: Social Mix Media Interactive, France
Art Director: Emilie Basset
Copywriters: Hugo Fromont, Pierre Ayroles
Account Director: Emmanuelle Cabrera
Published: August 2012

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2 comments

kleenex's picture
kleenex
28683 pencils

I see some nice results.

stickynotes's picture
stickynotes
1058 pencils

25 messages per day doesn't seem to be too much. but i like the interaction part.

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