Alfa Romeo MiTo: Driver gets too excited during a test drive
Advertising Agency: Drori Shlomi Advertising, Tel Aviv, Israel
Creative Director: Ranen Carmel
Art Director: Nimrod Ben Yehoshua
Copywriters: Ida Markovich, Eddie Goldenberg
Additional credits: Director: Kobi Havia
Aired: September 2009
13 Comments
too pushed
they clearly have a weird sense of humor...
:::J:::
basic
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Alexandre Brito
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bullshit!
WTF!!!
BULLSHIT
STUPID
Find the original print ad of this idea 0n page 203 of the book creative advertising, ideas and techniques of the world's best campaigns.
First published in 2002.... That had class...this does not.
What's the sense of this???
crap
don't like it, too basic, and far away from the real alfa romeo target...
Is this really what Alfa Romeo stands up for? Viral is not just about getting laughs and views, you are building your brand. Terrible.
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How demean a credible brand in one short, shit way...
very good point...
i guess the car is but not the brand.
:::J:::
i hoep that it's an official version...