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Alfa Romeo: Expedition 147

Your rating: None Average: 4.2 (21 votes)

Campaign website: http://www.expedition147.be

Using the codename 'Expedition 147', Alfa Romeo dives to the lowest point on earth - 11000 meters below sea level - to promote the lowest price ever to be advertised for an Alfa Romeo.

Adverising Agency: Duval Guillaume Antwerp, Belgium
Account team: Matthieu De Winter, Dimitri Mundorff, Eveline Vyncke
CreativeDirector: Geoffrey Hantson
Copy/ArtDirector: Stefan Leenderste, Carsten Van Berkel
Production Company: Caviar Content
Director: Kurt De Leijer
Producers: Toon Opdenacker, Dieter Lebbe
Editor: Koen Timmerman
Website: Lansen Walraet, Michael de Boevé

3 Comments

picopalqlea's picture 983 pencils
picopalqlea | Wed, 2009-12-23 12:21

the same sort of thing of the chair project from.... I cant even remember...
anyway, very interesting. it would be better if the made it backlit, pressure issues and a lack of budget i presume.

Mirikuaro's picture 340 pencils
Mirikuaro | Thu, 2009-12-24 00:38

This is extremely creative, but i highly doubt its practical use and functionality, to understand you have to watch the full video and its a little long, it might work virally trough the web but still the average viewing time is from 30 sec. to 3 minutes, after that the average viewer gets bored

Blackvertising's picture 33 pencils
Blackvertising | Wed, 2010-01-13 12:21
7

great

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