Alfa Romeo: Expedition 147
Campaign website: http://www.expedition147.be
Using the codename 'Expedition 147', Alfa Romeo dives to the lowest point on earth - 11000 meters below sea level - to promote the lowest price ever to be advertised for an Alfa Romeo.
Adverising Agency: Duval Guillaume Antwerp, Belgium
Account team: Matthieu De Winter, Dimitri Mundorff, Eveline Vyncke
CreativeDirector: Geoffrey Hantson
Copy/ArtDirector: Stefan Leenderste, Carsten Van Berkel
Production Company: Caviar Content
Director: Kurt De Leijer
Producers: Toon Opdenacker, Dieter Lebbe
Editor: Koen Timmerman
Website: Lansen Walraet, Michael de Boevé
3 Comments
the same sort of thing of the chair project from.... I cant even remember...
anyway, very interesting. it would be better if the made it backlit, pressure issues and a lack of budget i presume.
This is extremely creative, but i highly doubt its practical use and functionality, to understand you have to watch the full video and its a little long, it might work virally trough the web but still the average viewing time is from 30 sec. to 3 minutes, after that the average viewer gets bored
great