Airsoft Club Militarist: Virtual Guerilla Marketing

To gain attention of new people to closed community of Airsoft players we focused on Counter-Strike fans. We used the possibility to make own tag on wall – virtual guerilla marketing – to create the game in the game.

Advertising Agency: Chaknoris, Kyiv, Ukraine
Creative Director: Nazar Didenko
Art Director: Tom Cook
Copywriter: Tim Gromov
Designer: Yar Mischuk
Published: November 2012

1 comment

kleenex's picture
32004 pencils

That did what they wanted.

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