Air China: Check in at asian restaurants casefilm

The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market?

The solution: We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook.

The results:
Reach: 1,200,767
Likes: +3,114
Engaged users: 15,347
Happy winners: 24

Advertising Agency: Rodolfo, Sweden
Creative Planner: Ludwig Jonsson
Art Director: Fredrik Achatius
Copywriter: Jonas Åkerlind
Account manager: Adam Lundberg

Related videos by Shutterstock

11 comments

RonVerse's picture
RonVerse
207 pencils

I think it's a cool idea, but the girl saying "wow look what we did" throws you off.

Hadrons's picture
Hadrons
5707 pencils

I Agree - it rubs you wrong.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture
Hadrons
5707 pencils

Nice buzz, i didn't care for the voice (literally) of the voice over.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

hmm a nice idea.

gadgets's picture
gadgets
1063 pencils

I like the idea.

shortleif's picture
shortleif
201 pencils

Idea is nice, execution is good but the script for the case movie should've been better. But who cares, the campaign is what matters.

kleenex's picture
kleenex
22828 pencils

I loved the idea, but the person doing the voice over needed to be changed.

simonds08's picture
simonds08
598 pencils

"wow what a cool way of doing things"

zerocool's picture
zerocool
455 pencils

Hadrons - I want you to 'rub me wrong'

IM me for marriage.

Yeauxt's picture
Yeauxt
12 pencils

whats wrong with her voice?

Yeauxt's picture
Yeauxt
12 pencils

like the idea

Log in or register to post comments