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Check in at asian restaurants casefilm

Agency: 
Published/Aired: 
January 2012
Description: 

The solution: We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook.

The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market??
The results:
Reach: 1,200,767
Likes: ++3,114
Engaged users: 15,+347
Happy winners: 24
Advertising Agency: Rodolfo, Sweden
Creative Planner: Ludwig Jonsson
Art Director: Fredrik Achatius
Copywriter: Jonas Åkerlind
Account manager: Adam Lundberg

Comments (11)

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Highest Rated

Yeauxt's picture
Yeauxt
Activity Score 15

like the idea

RonVerse's picture
RonVerse
Activity Score 207

I think it's a cool idea, but the girl saying "wow look what we did" throws you off.

Hadrons's picture
Hadrons
Activity Score 6017

I Agree - it rubs you wrong.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture
Hadrons
Activity Score 6017

Nice buzz, i didn't care for the voice (literally) of the voice over.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

hmm a nice idea.

gadgets's picture
gadgets
Activity Score 1063

I like the idea.

shortleif's picture
shortleif
Activity Score 201

Idea is nice, execution is good but the script for the case movie should've been better. But who cares, the campaign is what matters.

kleenex's picture
kleenex
Activity Score 44796

I loved the idea, but the person doing the voice over needed to be changed.

simonds08's picture
simonds08
Activity Score 598

"wow what a cool way of doing things"

zerocool's picture
zerocool
Activity Score 455

Hadrons - I want you to 'rub me wrong'

IM me for marriage.

Yeauxt's picture
Yeauxt
Activity Score 15

whats wrong with her voice?

Yeauxt's picture
Yeauxt
Activity Score 15

like the idea

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