Aides: Sexy Fingers

With just a finger, you can also test for HIV

URL: http://www.sexyfingers.org

The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less) . Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV.

Advertising Agency: JWT Paris, France
Creative Director: Ghislain de Villoutreys
Art Director: Elodie Matyjasik
Illustrator: Jean-Michel Tixier
TV Production: Charlotte Saint-Paul
Music: Flairs
Production: Frenzy
Website: Anonymous
Published: July 2011

15 comments

Tommy G.'s picture
Tommy G.
897 pencils

I hope my kids will never see that world.

velle's picture
velle
1550 pencils

it took me 10 years to work up the courage to get tested. before that, i was certain i was going to die... and i didn't want to know.

Hammad S's picture
Hammad S
492 pencils

How does this relate to the finger? And why are there testicles hung up?!
And I agree with Tommy G.........that's messed up...

Tommy G.'s picture
Tommy G.
897 pencils

I meant about finding a cure for HIV. I hope humans in the future will be able to eradicate this problem.

Reality Check's picture
Reality Check
1801 pencils

I don't understand it, I don't think I even really like it, but I am intrigued by it.

atb2005's picture
atb2005
13567 pencils

Do you ever get tested for HIV, mate?

Cali's picture
Cali
14 pencils

Oh, your kids have already seen that world on TV or in music clips ;)
That's not the point, here is an application totally hand drawing, nothing really dirty or shocking.
For once an agency makes a fresh campaign for a cause, open your mind.

TexasH's picture
TexasH
365 pencils

no_name...member for 23 hours...giving a ten...talking about how fresh the campaign is...No_name is not anonymous...just use one from the credits. :)

I quite like the campaign though...but i feel that what stay in mind is: sex is fun. Or worst: HIV test is easy now, so have unsafe fun sex.

Cali's picture
Cali
14 pencils

yep

kleenex's picture
kleenex
32250 pencils

To me this ad just stinks. I do not like the art or the presentation at all

Myonie's picture
Myonie
4 pencils

Gotta agree with 'not sure'. The images read xxx BennyHill meets School of Rock meets the card game Memory. Looks like the campaign is saying feel free to stick your finger anywhere kiddies then get your finger tested and see what you come up with, like its an erotic science project game with possible fatal results and I can't find anything funny or colorfully amusing about HIV/AIDS testing.

Cali's picture
Cali
14 pencils

I'm not sure I agree or not with the campaign, you're right "not sure" and "Myonie".
But what I say is, for once we don't see something which scares, it's pretty cool.
So, we must continue our sexual life and yes, we can keep on having fun with sex. Everybody knows the risks now.
The message is just : "Now, you can get tested with your finger". And not "have safe sex, use a condom".

TexasH's picture
TexasH
365 pencils

"Everybody knows the risks now" is not true. Sadly. And any communication around Aids should keep that in mind.
"Now, you can get tested with your finger" was obviously the brief...here, the message is more something that "It's fun and easy to have sex. It's fun and easy to get tested"...and back to my first mixed feelings.

Nike Diesel's picture
Nike Diesel
13389 pencils

I tried it. It failed. It was extremely tedious and no information anywhere.
It's time consuming and the user get very little in return.

camie's picture
camie
14 pencils

the hard pictures are justified by the message

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