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AfroReggae: Putting favelas on the map

URL: http://www.afroreggae.or/tanomapa

Advertising Agency: JWT, Brazil

Chief Creative Officer: Ricardo John
Chief Integration Officer: Mauro Cavalletti
Head Of Planning: Fernand Alphen
Head Of Art: Fabio Simões
Copywriters: Paulo Amaral, Sleyman Khodor, Helio Marques
Art Directors: Vitor Veras, Lucas Reis, Henry Kage, Fernanda Sousa
Production Director: Marcia Lacaze
Producer: Paula Ferrari
Photography: Regis Fernandez
Production Company: Nitro B
Director: Gabriel Gemenez
Audio: S De Samba
Voiceover: Simoninha
Media: Maira Toledo, Elaine Endo
Project Manager: Hesli Carvalho
Digital Producer: Rodrigo Alberini
User Experience: Mayra Sasso, Carolina Tod
Other Advertising Agencys: Maplink, Fillet, Digibase

Published: 
December 2013

3 comments

Mr. The Bear's picture
Mr. The Bear
243 pencils

great idea

Bear It

kleenex's picture
kleenex
40296 pencils

nice looking video.

TwinBuilder's picture
TwinBuilder
64 pencils

http://www.stockholmchallenge.org/project/2010/wikimapa-rede-jovem-pro... (the same project dated on 2009)
http://www.youtube.com/watch?v=XDwdp3WC634 (Google Creative Sandbox - January 2013)

And these slums were already in Google Maps and Bing Maps way before AfroReggae put then in this hotsite.
The videocase is great, but not says the true.

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