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Adidas: Unite all originals

Advertising Agency: Sid Lee, Montreal, Canada
Executive Creative Director: Kris Manchester
Creative Directors: Jean Francois Dumais, Ness Higson, Simon Schmitt, Charles Hall
Art Directors: Ruben Beddeleem, Lana Shahmoradian, Sofia Gillstrom, Henrik Leichsenring, Daniel Sumarna
Copywriters: Joe Hagel, Bryan Wolff-Shoemaker
Designer: Kevin Yaun
Strategy Director: Simon Wassef
Digital Strategy: Andreas Widman
Head of Production: Claudia Roy
Exec. Producer: Josh Reynolds
Producer: Melanie La Rue
Art-buying director: Vahid Tizhouch
Print Producer: Dana Klyszejko
Business Affairs: Paul Fitz Gerald
Director of Digital Production: Darden Longenecker
Tech lead: Kamil Gottwald
Producer: Jean Patrik Bouchet
Senior Front-end developer: Bastian Roden
Account Directors: Connie Ponari, Markus Gerdemann
Digital Production Partners: B.reel Stockholm
Production Management: Jimmy Lee
Production House: Iconoclast
Director: So Me
Director of Photography: Arnaud Potier
Post Production: Digital District
Editor: Walter Mauriot
Sound Mix: Tranquille Le Chat / Velvet Sound
Sound Design: Marco Casanova, Laurent D’Herbecourt / A-Trak
Published: March 2013

4 comments

kleenex's picture
kleenex
34155 pencils

EHHH...

morse's picture
morse
16530 pencils

My expectations for Adidas are higher.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Klara K.'s picture
Klara K.
2695 pencils

I don't even want to watch it because I know it will be the same as their seven previous ads. Then I watch it and ... yes, it is the same.

Klara K.'s picture
Klara K.
2695 pencils

I don't even want to watch it because I know it will be the same as their seven previous ads. Then I watch it and ... yes, it is the same.

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