Adidas: MLS Represent

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This month, adidas is releasing "MLS Represent," where adidas has paired each MLS team with a local artist or band from rock, pop, hip-hop Latin and punk genres to write and record an original anthem song that symbolizes each MLS team and its home city.

These anthems can be heard in stadiums and on the adidas "MLS Represent" website where fans can download the anthems for free to "represent" their team in new ways. Fans can also customize the anthem songs and create music videos using the anthem combined with MLS footage, which they can send to friends or rivals.

Below is a list of the 13 MLS teams and its respective hometown band.

1. Houston Dynamo : Mike Jones
2. New York Red Bulls : The Rapture
3. Toronto FC : Barenaked Ladies
4. Chicago Fire : OK GO
5. DC United : Bad Brains
6. FC Dallas : The Polyphonic Spree
7. Kansas City Wizards : Blackpool Lights
8. Chivas USA : Akwid
9. Real Salt Lake : Meg & Dia
10. Colorado Rapids : Rose Hill Drive
11. LA Galaxy : Kinky
12. Columbus Crew : RJD2
13. New England Revolution : Damone

Digital Agency: EVB, San Francisco, USA
Music: Rock River Music, San Francisco, USA


Lyon's picture

Mmmm.. interesting. Smart strategy to create buzz and interest for soccer in US.
I really like the thinking and brand building value.

JohnG's picture

Brilliant...That's all I have to say...Brilliant!

Rolf's picture

very cool idea... interactive as hell... they obviously understand their audience well.

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