Adidas: Adebayor - Snake

Football's Emanuel Adebayor takes centre stage in the arcade classic 'Snake', in a new film for adidas. Sitting in a changing room, he clicks on the studs of his boot as if they're buttons on a PlayStation games controller. Meanwhile, on screen, he runs around the pitch collecting 'computer graphics' stars. With every star he picks up, another computerized Adebayor is added behind him, eventually making a very long row of Adebayors, like a Snake. Finally, achieving a 'High Score' he dances in his trademark Adebayor rhythm. The idea is to show in an innovative way, how F50 TUNiT boots are modified for different styles of play. The film celebrates Adebayor's flamboyance on the pitch and his much publicized love of video games in one very zany film.

Advertising Agency: 180Amsterdam (180\TBWA)
Creative Directors: Sean Thompson, Martin Cedergren
Producer: Joe Togneri
Business Affairs Managers: Chris Barrand, Pamela Villaflores
Production Company: Candela / Dab Hand Media
Director: Sean Thompson
Producer: Greg Jordan
DP: Theo Garland
Executive producer: Vanessa Merino
Editing: U Turn Content Productions
Editor: Martin Engh
Producer: Eline Bakker
Executive producer: Claire Finn
Assistant editor: Lee Ifans
Music/ sound design: Marius Mudman Rypdal
Media agency: Isobar / VML
Shoot location:
“Clay Pigeon” Liverpool Football Training Ground, UK
“Target Practice” Chelsea Football Training Grounds, UK
“Magic Boot” Real Madrid Training Grounds, Spain
“Snake” Barnett FC, UK