Be the next CEO

February 2011
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Also From This Campaign (1 items)


In order to attract the brightest students Adecco offered the best job they had -The position as the Chief Executive Officer of the whole company.

Advertising Agency: Try/Apt, Oslo, Norway
Art Director: Markus Lind
Copywriter: Eva Sannum
Photographer: Fantefilm AS
Client contacts: Silje H. Valseth, Anja Snedsbol
Flash: Simen Brekken
Backend: Christopher Aalholm, Kaja Helene Kristiansen
Postprod / Interactive film: Christian Pettersen
Account manager: Espen Düring
Project manager: Mona Larsen
Filmproduction: Fantefilm

Comments (5)

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Highest Rated

JTappeiner's picture
3 Activity Scores

I think this is brilliant for publicity. The campaign goal was to educate the workforce that they are effective placing executive level talent. I'm not sure how they accomplished this goal, but they definitely received recognition. If executive positions were available when new candidates visited their site, I would imagine it worked quite well.

Media Sales Manager at Key Media