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Adecco: Be the next CEO

Your rating: None Average: 6.8 (28 votes)

In order to attract the brightest students Adecco offered the best job they had -The position as the Chief Executive Officer of the whole company.

Advertising Agency: Try/Apt, Oslo, Norway
Art Director: Markus Lind
Copywriter: Eva Sannum
Photographer: Fantefilm AS
Client contacts: Silje H. Valseth, Anja Snedsbol
Flash: Simen Brekken
Backend: Christopher Aalholm, Kaja Helene Kristiansen
Postprod / Interactive film: Christian Pettersen
Account manager: Espen Düring
Project manager: Mona Larsen
Filmproduction: Fantefilm
Published: February 2011

4 Comments

morse's picture 8826 pencils
morse | Fri, 2011-09-30 22:16
8

Very smart in terms of delivering the message, but is it a good idea to hand over a serious company to an untrained kid even for a month?

What hath God wrought

kleenex's picture 8394 pencils
kleenex | Sun, 2011-10-02 11:36

one month is not that bad... I love the idea.

sirvan's picture 30000 pencils
sirvan | Sun, 2011-10-02 20:50

I've seen other companies "hire" people for contests. They're usually heavily supervised :)

+++

"I love some things, and don't love some other things."

tracyzhang's picture 135 pencils
tracyzhang | Sun, 2011-10-02 21:57

haha, agreed with all the above comments. I trust the company did not just leave the student alone in the boardroom for a month. Great campaign, definitely a heavy-hitter!

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