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ActionAid: DonateYourProfile

ActionAid is an organization committed to many projects, like fighting hunger and poverty, but in Italy it is known primarily for the sponsoring of children. The brief was to communicate the work of ActionAid, but with a small media and production budget. The only thing we had were the stories of the people that ActionAid helps. So we spread these stories using the place where we already voice ours and other people’s stories: Facebook and Twitter. We created the Donate your Profile project. Not a fundraising campaign, but an online campaign where people can be the voice for ActionAid’s stories donating their Facebook and Twitter profile pictures, cover and wall.

link to the website http://case.donailtuoprofilo.it/

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Valentina Amenta, Davide Fiori
Digital Creative Directors: Andrea Jaccarino, Emanuele Viora
Art director: Camilla Sartor
Account: Tiziana Perotti, Lucia Scaffardi
Web Developers: Claudio Fedel, Filippo Sarzana
Social media specialists: Lucia Ferrazzano, Gianmarco Sillani
PM: Lorenzo Ferrante, Alessandro Peroncini
Published: September 2013

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4 comments

Peoples's picture
Peoples
8 pencils

Wow! Just amazing!

kleenex's picture
kleenex
26796 pencils

Great idea.

kleenex's picture
kleenex
26796 pencils

Great idea.

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