Absolut: Web

Have a look: http://www.absolut.com/campaign/barna/es

Advertising Agency: Wysiwyg, Madrid, Spain
Executive Creative Director: Marga Castaño
Account Manager: Marta Sánchez
Strategy Planning Manager: Patricia Cavada
Creative Supervisor: Daniel Molinillo
Interactive Supervisor: Cristian Díaz
Copywriter: Jairo Ciurana
Art Directors: Kike Besada and Álvaro Pérez-d’Ors
Account Executive: Pepe Alamar
Creative Programming: Cristian Díaz and Enric Adrián
Back-end Programmer: Elena Sánchez
Front-end Programmer: Rafael García

10 comments

SeanMartin's picture
SeanMartin

Since seemingly abandoned the bottle silhouette ads, Absolut's work has become more and more incomprehensible (anyone else remember the much-too-heavily CG ads from about eight months ago?). Nifty piece of animation on the web site, but nifty simply for the sake of being nifty.

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No, I am not a media buyer.

Thomas Walker O.'s picture
Thomas Walker O.

I beleave that the bottle silhouette ads were just de beginig of things like this. Good work guys!

SeanMartin's picture
SeanMartin

The bottle ads are a long-standing, highly recognizable campaign that has nothing whatsoever to do with this. I gather this is like the thing on here a couple of weeks ago that had Stoli as a sponsor for a fashion/art exhibit. The end result of those materials, while nicely designed, werent connected at all to Stoli's current internationals. The same thing seems to apply here as well: sponsorship of an event.

But the flash animation is still just flash-for-flash-sake.

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No, I am not a media buyer.

Guest commenter's picture
Guest commenter

It's a website, not an ad. Click the link.

SeanMartin's picture
SeanMartin

I did. Learn to read the comments.

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No, I am not a media buyer.

kgeiger's picture
kgeiger
7179 pencils

Anyone care to translate the descricptive text in the screen shot above?

Guest commenter's picture
Guest commenter

From http://www.adverbox.com/absolut-barcelona/:

Absolut and Wysiwyg join their forces again to transfer the brand’s global concept into different local realities.
IN AN ABSOLUT WORLD everything would be perfect. Madrid would have a beach, Malvarrosa’s coastal line would be virgin and in Barcelona… you’d go by bike. Absolut and Wysiwyg join their forces again to transfer the brand’s global concept into different local realities. And this time the chosen city is Barcelona. A smokeless Barcelona, without traffic jams, where bike is the main means of transport.
On the webpage, Barcelona’s citizens can find out if they are ready for this city. Through an interactive game, visitors have to pass an original three-question exam with one single goal: to get their bike driving license, the logical substitute for todays, obsolete driving license.
Would you be able to recognise bike-designed traffic signs? Would your bike always be ready? And when talking about acrobatics on two wheels, would you be up to it? Maybe you think so, but it won’t be so easy. Even less if you consider that the examiner won’t be willing to giving the pass away…
The concept is implemented with a real event, the 1st Barcelona’s Bike Film Festival: a film festival you could only attend if you went by bike. Movies were shown related to the world of bikes, like E.T. or The Goonies. The website reinforced the advertising of the event on internet, and also collected the multimedia material for it.

SeanMartin's picture
SeanMartin

So, you, uh, work for these guys, huh?

This reads like a press release.

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No, I am not a media buyer.

elkraneo's picture
elkraneo

In an absolut world the only thing you would ride in BCN will be a bike

kgeiger's picture
kgeiger
7179 pencils

Or... In an Absolut world the only thing you would ride in DET would be a bike... ;)

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