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901 Silver Tequila: The 901 Big Idea

901 Silver Tequila: The 901 Big Idea
Your rating: None Average: 4.7 (19 votes)

Check out the site: http://www.901.com/

901 silver tequila wanted to celebrate the date that also shared it's namesake. The countdown to 901@9:01on9/01 started over a month before the actual date, and on 9/01, at exactly 9:01, 901 silver tequila launched the 901 big idea promotion with a unique video that included a cameo by Justin Timberlake, the brand's owner. The video asked consumers to send in their big ideas for 901 silver tequila, and the winner would become the executive vice president of big ideas for 901 and receive a VIP trip to vegas, and a $25,000 signing bonus.

Advertising Agency: White Space, St. Louis, MO, USA
Copywriter: Josh Kell
Art Director: Mark Masterson
Additional credits: CoolFire Media
Producer: Pete Halliday
Directors: Josh Kell
Director of Photography: Dave Berliner
Talent: Jeremy Corray, Adam Hackbarth
Editor: Mike Kuhn
Interactive Implementation: Roux Interactive
Published: September 2009

8 Comments

Guest's picture
Guest | Fri, 2009-09-04 09:38

WHAT IS PUEBLO?

Guest's picture
Guest | Fri, 2009-09-04 10:47

means people or little town.

picopalqlea's picture 983 pencils
picopalqlea | Fri, 2009-09-04 10:48

means people or little town...

everartz's picture 7590 pencils
everartz | Fri, 2009-09-04 11:44

good website design but its less of a user friendly..

| Everartz |

Guest's picture
Guest | Fri, 2009-09-04 22:34

clocks again??

Guest's picture
Guest | Sat, 2009-09-05 15:47

The video was amusing... what's with the clocks?

Guest's picture
Guest | Wed, 2009-09-16 06:06

Does somebody know if Foreigners (outside the US) can participate as well?

Cheers
robin

Guest's picture
Guest | Mon, 2009-10-12 11:23

Yes, the typical "the agency is so bad that we'll throw money at the public to create it for us."

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