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13th Street Universal: The Witness

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Executive Creative Director: Mathias Stiller
Creative Directors: Andreas Henke, Arndt Poguntke, Florian Kitzing
Concept: Daniel Klipfel, Julia Cramer
Art Directors: Daniel Haschtmann, Stefanie Busse, Janic Eberhard
Account Supervisors: Steven Woerns, Helen Seiffe
Director: Joakim Revemann
Screenplay: Christoph Callenberg, Joakim Revemann, Andreas Henke
Production company: radical.media
Managing Director: Christiane Dressler
Executive Producer: Catherine Baikousis
Post-production: nhb studios / Berlin
Technical Concept / User Experience Design: Powerflasher
Published: March 2011

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19 comments

spaceopera 3000's picture
spaceopera 3000
37 pencils

interesting

life without music would have been so unfair.

morse's picture
morse
14070 pencils

Very cool, but looks like a lot of work for the audience.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bj-71's picture
bj-71
113 pencils

I can imaging players and fans are running around the city....moer interact game than program.

DUV4N's picture
DUV4N
28 pencils

Great idea but so much people running and the coordination ... it´s so much work at same time

Kyput's picture
Kyput
62 pencils

great idea, but why did audiences have to went to all the troubles?

Prof's picture
Prof
1453 pencils

no way anybody went through that, nor were actors paid 24/7 for this. ghost massacre!

Quite really.

thedesignaddict's picture
thedesignaddict
5202 pencils

"nor were actors paid 24/7"

Watch the video again.

Ordozgoiti's picture
Ordozgoiti
235 pencils

Echt Geil. Muss aber eine grosse Menge Kohle gekostet haben...

Draper's picture
Draper
183 pencils

JvM as usual: massive cash burn for some awards. Ok, but done before.

popopera's picture
popopera
7 pencils

check out 13th street.de, I thought so too at first

JeffP's picture
JeffP
810 pencils

No mention of the number of participants? Must have been low.

popopera's picture
popopera
7 pencils

The real event will happen in april. it looks like this is some sort of trailer

kleenex's picture
kleenex
22858 pencils

Genius!!!

CuriousPencil's picture
CuriousPencil
4227 pencils

This is a promo looking for participants in an interesting interactive TV gameshow. The ad shows what people on that TV gameshow do. I don't see an ad.

Boxey's picture
Boxey
8885 pencils

More ARG than ad, but looks fun.

Glut's picture
Glut
3947 pencils

no ad. next

popopera's picture
popopera
7 pencils

The real life event will apparently take place in april. check out the Webiste 13th street. this must be a really expensive effort from their side. I wish they would do things like that over here... can't wait to hear about the response... not so much an ad...its a much fresher approach than that

just4van's picture
just4van
2 pencils

Technical Concept did by Powerflasher http://www.powerflasher.de/

FabianLum's picture
FabianLum
4 pencils

amazing

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