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The Witness

Agency: 
Published/Aired: 
March 2011
Description: 

Production company: radical.media

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Executive Creative Director: Mathias Stiller
Creative Directors: Andreas Henke, Arndt Poguntke, Florian Kitzing
Concept: Daniel Klipfel, Julia Cramer
Art Directors: Daniel Haschtmann, Stefanie Busse, Janic Eberhard
Account Supervisors: Steven Woerns, Helen Seiffe
Director: Joakim Revemann
Screenplay: Christoph Callenberg, Joakim Revemann, Andreas Henke
Managing Director: Christiane Dressler
Executive Producer: Catherine Baikousis
Post-production: nhb studios / Berlin
Technical Concept / User Experience Design: Powerflasher

Comments (19)

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Highest Rated

FabianLum's picture
FabianLum
Activity Score 4

amazing

spaceopera 3000's picture
spaceopera 3000
Activity Score 37

interesting

life without music would have been so unfair.

morse's picture
morse
Activity Score 17364

Very cool, but looks like a lot of work for the audience.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bj-71's picture
bj-71
Activity Score 117

I can imaging players and fans are running around the city....moer interact game than program.

DUV4N's picture
DUV4N
Activity Score 28

Great idea but so much people running and the coordination ... it´s so much work at same time

Kyput's picture
Kyput
Activity Score 62

great idea, but why did audiences have to went to all the troubles?

Prof's picture
Prof
Activity Score 1449

no way anybody went through that, nor were actors paid 24/7 for this. ghost massacre!

Quite really.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

"nor were actors paid 24/7"

Watch the video again.

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

Echt Geil. Muss aber eine grosse Menge Kohle gekostet haben...

Draper's picture
Draper
Activity Score 183

JvM as usual: massive cash burn for some awards. Ok, but done before.

popopera's picture
popopera
Activity Score 7

check out 13th street.de, I thought so too at first

JeffP's picture
JeffP
Activity Score 810

No mention of the number of participants? Must have been low.

popopera's picture
popopera
Activity Score 7

The real event will happen in april. it looks like this is some sort of trailer

kleenex's picture
kleenex
Activity Score 43452

Genius!!!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

This is a promo looking for participants in an interesting interactive TV gameshow. The ad shows what people on that TV gameshow do. I don't see an ad.

Boxey's picture
Boxey
Activity Score 8881

More ARG than ad, but looks fun.

Glut's picture
Glut
Activity Score 3937

no ad. next

popopera's picture
popopera
Activity Score 7

The real life event will apparently take place in april. check out the Webiste 13th street. this must be a really expensive effort from their side. I wish they would do things like that over here... can't wait to hear about the response... not so much an ad...its a much fresher approach than that

just4van's picture
just4van
Activity Score 2

Technical Concept did by Powerflasher http://www.powerflasher.de/

FabianLum's picture
FabianLum
Activity Score 4

amazing

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