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Published/Aired: 
September 2016

Tummyfish

Description: 

Download the free Tummyfish app: https://goo.gl/mJFkbt

Kids love sugary drinks, but think water is boring.
As a result, 1 in 4 kids suffer from health issues as they're often dehydrated. So in order to help kids live happier and healthier lives we created Tummyfish, a cute little friend that lives in children's tummies, which they need to care for by drinking plenty of water every day.
We produced a colourful storybook telling the tale of the first Tummyfish and how she fled scary seas, seeking refuge in a little boy's tummy after being accidentally drunk in a glass of water. The book supported an app which allowed parents to introduce kids to their very own Tummyfish with a simple camera trick.
Kids who improved their drinking habits were rewarded with unlockable toys and mini-games for their Tummyfish, while parents were able to encourage their kids' progress and monitor positive behaviour change with daily reminders and statistics.

Integrated advertisment created by Ogilvy, United Arab Emirates for United for Healthier Kids, within the category: Public Interest, NGO.

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Directors: Ramzi Moutran, Will Rust
Creative Director: Logan Allanson
Associate Creative Director: Dylan Kidson
Creative Group Head: Gary Rolf
Art Directors: Maram Ashour, Naz Yunt
Copywriter: Waleed Bachnak
Regional Director: Nabil Moutran
Account Director: Fadia AlDandachi
Account Executive: Mike Nawfal
App developer: Mediamonks

Comments (3)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8442

Another lie for kids with good intentions.

Dzsoi's picture
Dzsoi
Activity Score 8442

Another lie for kids with good intentions.

kleenex's picture
kleenex
Activity Score 46771

I agree to a point. Not a real fan of this idea.

halaby87's picture
halaby87
Activity Score 9691

nice
but I know some kids who will get paranoid

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