UBREW, a small craft brewery from London, cleverly fights competition by naming their new low alcohol beer “Responsibly." The best part about the new beer is the way is taking advantage of the much-advertised message “Drink Responsibly."
Integrated advertisment created by McCann, Italy for UBREW, within the category: Alcoholic Drinks.
Chief Creative Officer: Alessandro Sabini
Art Director: Eoin Sherry
Digital Client Group Director: Davide Gonzato
Digital Project Manager: Marina Guarino
Agency Producer: Michele Virgilio
Head of Integrated Production: Sergio Lopez
Producer: Cher Brighton
Director: Sam White
Editor: Francis Harris
Production Company: Craft
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