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Responsibility

Agency Network: 
Published/Aired: 
May 2017
Description: 

UBREW, a small craft brewery from London, cleverly fights competition by naming their new low alcohol beer “Responsibly." The best part about the new beer is the way is taking advantage of the much-advertised message “Drink Responsibly."

Integrated advertisment created by McCann, Italy for UBREW, within the category: Alcoholic Drinks.

Advertising Agencies: MRM//McCann, Italy
Chief Creative Officer: Alessandro Sabini
Art Director: Eoin Sherry
Digital Client Group Director: Davide Gonzato
Digital Project Manager: Marina Guarino
Agency Producer: Michele Virgilio
Head of Integrated Production: Sergio Lopez
Producer: Cher Brighton
Director: Sam White
Editor: Francis Harris
Production Company: Craft

Comments (3)

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Highest Rated

morse's picture
morse
Activity Score 18026

Ouch, that hurts. In a good way.

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morse's picture
morse
Activity Score 18026

Ouch, that hurts. In a good way.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 49532

Love it.

Fed's picture
Fed
Activity Score 2

Sorry guys, already done twice.
And one of those also won an award.
http://www.joelapompe.net/2017/05/17/drink-responsibly-calder-bateman-...

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