Description
In a world where politicians construct walls to create divisions within society, ReBuild Peace works to bring children of different ethnicities, religions, and social class together to break walls down to make peace. In a joint effort between PartnersGlobal and Lego, we created ReBuild Peace, a special Lego play-set that comes with a pre-assembled wall for children to break down and build something that will better our world. Whether children use the wall pieces to create trees, schools, or other needed institutions, the ReBuild Peace play-set shows children that by partnering together we can overcome the hurtful divisions facing the world today.
This student campaign titled 'Re-Build Peace' was published in United States in June, 2017. It was created for the brand: Lego, by ad school: Miami Ad School. This Integrated medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted almost 7 years ago.
Credits
Advertising Agency: Miami Ad School, San Francisco, California, USA
Art Director: Vrasidas Golemis
Copywriter: Ryan Sparrow
