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Re-Build Peace

Published/Aired: 
June 2017

ReBuild Peace by LEGO & Partners Global (SPEC)

Description: 

In a world where politicians construct walls to create divisions within society, ReBuild Peace works to bring children of different ethnicities, religions, and social class together to break walls down to make peace. In a joint effort between PartnersGlobal and Lego, we created ReBuild Peace, a special Lego play-set that comes with a pre-assembled wall for children to break down and build something that will better our world. Whether children use the wall pieces to create trees, schools, or other needed institutions, the ReBuild Peace play-set shows children that by partnering together we can overcome the hurtful divisions facing the world today.

Integrated advertisment created by Miami Ad School, United States for Lego, within the category: Gaming.

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