Skin Memories

Agency Network: 
April 2017

Turning Facebook Memories into a life-saving tool


Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Patches, distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again. Year after year. In public or private. Remembering them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the #SkinMemories posts themselves will contribute to a strong awareness effect and behavior change.

Integrated advertisment created by BBDO, Belgium for Euromelanoma Foundation, within the category: Health.

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kleenex's picture
Activity Score 49614

I like.

CrackerJackFlash's picture
Activity Score 19599