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History worth playing

Agency: 
Published/Aired: 
March 2017
Description: 

DDB Spain launches “History Worth Playing” a campaign for the Computer Spiele Museum of Berlin, action created because of the 20th anniversary of the museum. “Radio Game” is the video game distributed through radio ads, the main piece of the campaign, developed because of the 35 anniversary since the creation of the historical ZX Spectrum. To obtain “Radio Game”, users have to dust off their Spectrums, pay attention to the radio ads broadcasted on the European radios and record with a cassette the characteristic sound of the ad that hides a video game data. DDB is also adapted to new technologies, because people that doesn´t have a ZX Spectrum can obtain the video game with their smartphones and visiting the official website (www.historyworthplaying.com). Here, the ones interested, will also find another video game: “Museum Guide”, an interactive guide of the museum that hides challenges and unique experiences. Apart from the radio ads and the website, DDB has created graphics and posters, hanged all over Berlin streets with machine code columns, to download the game. And at the museum, visitors will also live the experience with a facility that allows tune the radio frequency, record the sound and play the video games. The experience that is already international thanks to influencers, achieves both, that the 80´s technology be remembered by nostalgic people that lived this time, and at the same time brings this technology to the young gamers of the 21st century. DDB launches this pioneering advertising action to tell this story, that as the claim says, is worth playing and shows us that technology, even obsolete is amazing.

Advertising Agency: DDB, Spain
Creative Managing Director: José María Roca de Viñals
Creative Directors: Àlex Ademà, Guille Ramírez
Art Director: Olaf Cuadras
Senior Creatives: Pablo Guirado, Aníbal Estrella
Copy: Pablo Iriarte
Account Director: Miriam González
Account Executive: Neus Peris
Project Manager: Jose Díaz
Creative Technology Director: Gonzalo Zaragoza
Digital producer: Crowd
Game Developer: The Mojon Twins
Cover Designer: Marc Ericksen
Languages Advisor: Selina Heathcote
Graphic Producer: Elsa Vallés, Davinia Romero
Communication Agency: QMS Comunicación

Comments (1)

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Highest Rated

halaby87's picture
halaby87
Activity Score 9343

looks ok

halaby87's picture
halaby87
Activity Score 9343

looks ok

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