Agency Network: 
May 2017

1 in every 3 Israeli women has been sexually assaulted. 1 in every 5 has been raped.
Researches show that 40% of the Israeli public believe that women who choose to wear revealing clothes are partly to blame for their assault, in other words - they are “asking for it”. The time has come to break the link between women’s clothing and sexual assault, and to put an end to victim blaming. Women are NEVER asking for it.

Comme Il Faut is a women’s Israeli fashion brand with a mission to promote feminist agendas, and this summer the brand has decided to take on the topic of victim blaming. To highlight the absurdity, each collection item was attached to a quote, based on words of rapists and assaulters, collected from the media, court protocols, internet commentary and victims' testimonies.

In Comme Il Faut’s stores, shopping transformed into a thought-provoking experience: The Fitting Rooms were turned into confession booths, encouraging women to anonymously write their personal stories and add their own quotes. The collection didn’t just raise awareness and changed the conversation regarding victim blaming - it also raised donations for the Association of Rape Crisis Centers in Israel, with which the brand even collaborated in the concept throughout the process.

Integrated advertisment created by GefenTeam, Israel for Comme Il Faut, within the category: Fashion.

Advertising Agency: Gefen Team, Israel

Comments (1)

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Hadrons's picture
Activity Score 6041

The numbers & statistic they are quoting is a LIE.
BTW Rape got nothing to do with what you wear, it's how you behave...