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Take your soul everywhere and come back

Agency Network: 
Published/Aired: 
February 2011
Description: 

Film advertisment created by BBDO, Italy for Yamaha, within the category: Automotive.

Advertising Agency: DLV BBDO, Milano, Italy
Creative Directors: Federico Pepe, Stefania Siani
Director: Igor Borghi
DoP: Grant Appleton
Production Company: Mercurio Cinematografica

Comments (11)

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mdb1974's picture
mdb1974
Activity Score 411

Nicely filmed, not sure I understand the focus on sand. Is that a specific attribute of the bike? The copy talks about going everywhere but the landscape has little variation.

morse's picture
morse
Activity Score 18006

Nice and big words, but still it's a boring ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

copycopycopy's picture
copycopycopy
Activity Score 148

I somehow feel it should have just said "Take your soul everywhere". Was the" And come back" really required??
Subjective opinion of course, unless some some consumer behavior study suggests otherwise.

Lazarus's picture
Lazarus
Activity Score 1536

Yawn.

EGMONT's picture
EGMONT
Activity Score 124

Oh. This is soooooooooooooooooooooooooooo boring. words words words and no idea.

dimitrifromparis's picture
dimitrifromparis
Activity Score 5

.

sirvan's picture
sirvan
Activity Score 29860

copy is great. visuals not so much so.

+++

"I love some things, and don't love some other things."

Glut's picture
Glut
Activity Score 3935

Not new thought this of going far and taking the problems/feelings/etc/etc with you or leaving them behind or or or or or or.
No tears, no laughs, no nothing.

dean viii's picture
dean viii
Activity Score 1686

bland. bad tag. try having a concept, too.

abake's picture
abake
Activity Score 1264

Just too contrived, trying too hard.

Hobbez's picture
Hobbez
Activity Score 19

Appealing to an emotional connection to adventure. I also really like the piano version of the song "What I've done" by Linkin Park. Sort of purifies the tune for me as now I don't associate it so heavily with Transformers.

Not as boring for me, but I am looking to buy a bike soon.

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