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Tester

Agency: 
Published/Aired: 
February 2012
5304

Warburtons: Tester

Description: 

Film advertisment created by Y&R, United Kingdom for Warburtons, within the category: Food.

Advertising Agency: RKCR – Y&R, UK
Agency Creative Director: Mark Roalfe
Copywriter: Martin Mcallister
Art Director: Jamie Starbuck
Planners: Neasa Cunniffe, Saul Betmead
Business Director: Nick Fokes
Account Director: Josh Harris
Agency Producer: Jennifer Fewster
Media Company: Mindshare
Production Company: Smuggler
Director: Jamie Rafn
Editor: Tim Hardy from Stitch
Post prod Producer: Paul Branch
Post-production: MPC
Audio post-production: Factory

Comments (2)

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Highest Rated

miko1aj's picture
miko1aj
Activity Score 3086

Crowds of enthusiastic clients run to where client's product is. Whoa. I've never seen commercial with such an idea. Yeah right.
In fact – i must admit that this type of advertising is simply directed to the one who buys the commercial. Not the product. So – wrong client.
It's strange because i've seen few great ads of Warburtons here – and this one is, hmmm, how to express this. As if they've changed marketing dep. stuff.

miko1aj's picture
miko1aj
Activity Score 3086

Crowds of enthusiastic clients run to where client's product is. Whoa. I've never seen commercial with such an idea. Yeah right.
In fact – i must admit that this type of advertising is simply directed to the one who buys the commercial. Not the product. So – wrong client.
It's strange because i've seen few great ads of Warburtons here – and this one is, hmmm, how to express this. As if they've changed marketing dep. stuff.

kleenex's picture
kleenex
Activity Score 48065

I like the idea, BUTTT if you get the so call job in the ad it will lat no more than one day.

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