ADVERTISING

Volkswagen

Rain

Agency: Deutsch

Description

VW is debuting “Rain,” a brand play to showcase its new “People First Warranty.” The new spot recaptures the spirit of music festivals of the 60’s and celebrates the heritage of the brand. Highlighting the microbus, since it has been a cultural icon, VW is bringing us back to a time of love and harmony and putting their drivers first.

This professional campaign titled 'Rain' was published in United States in October, 2017. It was created for the brand: Volkswagen, by ad agency: Deutsch. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 6 years ago.

Credits

Advertising Agency: Deutsch, LA, USA
Chief Creative Officer, North America: Pete Favat
Executive Creative Director: Todd Riddle
Group Creative Director: Heath Pochucha
Creative Director / Art Director: Paul Oberlin
Creative Director / Copywriter: Matt Sherman
Art Director: Doug Pedersen
Copywriter: Tim Gillingham
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Margaret Nickerson
Senior Integrated Producer: Samantha Bonom
Music Supervisor: Eryk Rich
Music Producer: Chase Butters
Group Account Director: Tom Else
Account Director: Alex Gross
Account Supervisor: Mary Connolly
Senior Account Executive: Nate Pouley
Assistant Account Executive: Andy Haumersen
Director of Product Information: Jason Clark
Product Information Specialist: Ryan Callahan
Group Strategy Director: Donn Rohn
Associate Strategy Director: Ben Perreira
Strategist: Leigh Citarella
Director of Integrated Business Affairs: Abilino Guillermo
Group Director, Integrated Business Affairs: Gabriela Farias
Senior Business Affairs Manager: Saeyoung Kim
Director of Broadcast Traffic: Carie Bonillo
Senior Broadcast Traffic Manager: Courtney Tylka
Production Company: Park Pictures
Director: Lance Acord
Executive Producers: Jackie Kelman Bisbee, Scott Howard
Head of Production: Anne Bobroff
Line Producer: Caroline Kousidonis
Editorial Company: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editors: Marjorie Sacks, Martin Hsieh
Producer: Dre Krichevsky
Executive Producer: Raná Martin
Head of Production: Shada Shariatzadeh
Managing Directors: Linda Carlson, Jennifer Sofio Hall
Post Facility: A52
VFX Supervisor: Patrick Murphy
CG Leads: Andy Wilkoff, Manuel Guizar
2D VFX Artists: Patrick Murphy, Stefan Gaillot, Kevin Stokes, Michael Plescia, Michael Vaglienty
3D Artists: Andy Wikoff, Manuel Guizar, Dustin Mellum, Tom Briggs, Mike Bettinardi, Michael Cardenas, Joseph Chiechi
Producer: Michael Steinmann
Production Coordinator: Andrew Rosenberger
Executive Producers: Patrick Nugent, Kim Christensen
Managing Directors: Linda Carlson, Jennifer Sofio Hall
Color Correction: Company 3
Colorist: Tim Masick
Global EP, Commercials: Ashley McKim
Producer: Alexandra Lubrano
Audio / Sound Design Company: Barking Owl
Sound Designer: Morgan Johnson
Mixer: Patrick Navarre
Creative Director / EP: Kelly Bayett
Producer: Ashley Benton
Track: 'With a Little Help From My Friends'
Artist: Joe Cocker
Composers: John Lennon, Paul McCartney
Publisher: Sony ATV
Label: UMG

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