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Phobias

Agency: 
Published/Aired: 
September 2010
8384

Phobias

Description: 

A phobia is an irrational, intense and persistent fear of certain situations, things, animals, people… or just about watching the new Golf and not being its owner. Director Pep Bosch films a surrealistic ad so we can learn not only that there are many more phobias than we thought, but also a new one has been discovered. The research was done on behalf of DDB Barcelona agency.

Film advertisment created by DDB, Spain for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Barcelona, Spain
Creative Directors: Jose Maria Roca de Viñals, Juan Ramón Alfaro
Art Director: Eduard Cubel
Copy: Jaume Rufach
Agency Producer: Vicky Moñino
Direction: Pep Bosch
Production Company: Agosto
Producer: Julia Carrasco
DoP: Manel Ruiz
Postproduction Supervisor: Daniela Borges
Postproduction: Infinia
Music: BSO

Comments (8)

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Highest Rated

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I thought it was awesome till the Golf hit the screen.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I thought it was awesome till the Golf hit the screen.

Guest's picture
Guest

without the phobia of the Golf, it's nothing.

akshaysrikar's picture
akshaysrikar
Activity Score 420

haha... same feeling

miko1aj's picture
miko1aj
Activity Score 3086

great spot. Great thing about advertising is using exaggeration as an illustration and metaphor. Of course it's still the tool, not the aim in itself.

mucahidz's picture
mucahidz
Activity Score 12

Reminds me Neil French's work: http://www.neilfrench.com/brands/slide/3.html

Lila_B's picture
Lila_B
Activity Score 68

felt the same :s bad ending

Guest's picture
Guest

It makes me scared of the car I'm supposed to buy.

Guest's picture
Guest

funny

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