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Hannibal Lecter

Agency: 
Published/Aired: 
February 2011
5383
Description: 

Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous.

Film advertisment created by DDB, Germany for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Tribal Berlin, Germany
Creative Director: Johannes Hicks
Art Directors: Jack Christensen, Rachel Hutchinson
Copywriters: Rachel Hutchinson, Jack Christensen
Agency Producer: Christine Kastens
Account Manager: Silke Lagodny
Production Company: Bubbles Film Berlin
Director: Greg Bray
DoP: Christian Datum
Executive Producer: Barbara Kranz, Frank Hasselbach
Editor: Christian Falkenberg
Sound: Rich Blaha

Comments (7)

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Highest Rated

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

agreed

kleenex's picture
kleenex
Activity Score 48157

These ads suck.....

Rob71's picture
Rob71
Activity Score 405

Nice.

heritage85's picture
heritage85
Activity Score 180

Sooooo eliptical.
I don't like it, even if I got into the story, what are they supposed to do, kill the baby?
I wish they had spent more time thinking about the situations, because it's a good concept.

Temple's picture
Temple
Activity Score 11337

This is very below par for Volkswagen. Actually, it's below par even for your usual car crap commercial.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

agreed

DKB's picture
DKB
Activity Score 14

Meh.

ishiboy's picture
ishiboy
Activity Score 497

Sorry, I think this one's too lame. Why the hell didn't they just stick to historicals like they did in the other two? Also, better execution on Trojan would have helped.

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