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Easy Riders

Agency Network: 
Published/Aired: 
November 2011

Volkswagen: Easy Riders

Film advertisment created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Copywriter / Creative Director: Gareth McPherson
Television Producer: Anthea Beylis
Account Director: Jason Kankelowitz
Business Director: Greg Tebbutt
Director: Erik Van Wyk
Production Company: Bouffant
Executive Producer: Melina McDonald
Producer: Shannon Gloyne

Comments (7)

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morse's picture
morse
Activity Score 18026

Good film, but the message is wrong. It says if you're not good enough to be real driver you can always drive a VW. :(

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture
Temple
Activity Score 11337

No, it doesn't. It says get over with nostalgia crap, get a real "freedom" car. Having said this, it looks like a rejected Landrover idea.

Jexep's picture
Jexep
Activity Score 182

I like the VW The Great Art Heist more for Jetta.. :) Anyway, entertaining commercial.

my marketing blog (Thai Language): http://jexep.net

kleenex's picture
kleenex
Activity Score 49584

I liked it.

ambareesha's picture
ambareesha
Activity Score 253

average

- @mbi

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

Made me smile, but I agree that the message is a bit convoluted

Hadrons's picture
Hadrons
Activity Score 6041

2 words: cognitive dissonance.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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